5 TIPS FOR PERFECT PACKAGING

5 Key Tips for Perfect Packaging in Your Online Store

Good packaging not only protects your products during shipping, it also conveys professionalism, takes care of the customer experience and can be the difference between a positive review or a return. In the competitive world of e-commerce, taking care of every detail is essential, and packaging is one of the most important.

If you want your products to arrive at their destination in perfect condition and leave an excellent impression on your customers, here are 5 essential tips to achieve perfect packaging:

1. ? Choose the right boxes

The first step to efficient packaging is to select the right type of box. Not all boxes fit all products. The size, material and resistance must be in accordance with the contents.

1.                   Don't use boxes that are too large, as you'll need a lot of padding and shipping costs will increase.

2.                   Avoid very tight boxes: if the product is tight, you are more at risk of damage.

3.                   Opt for good quality corrugated boxes, especially if the product is fragile or heavy.

Investing in the right packaging from the start can save you a lot of trouble (and returns) in the long run.

2. ⚖️ Balanced Filling: Neither Too Much Nor Too Little

Once the product is inside the box, it is crucial  to fill in the empty spaces to prevent it from moving during transport. However, a balance must be found:

1.                   Too much padding can make the package look cluttered and give the customer a bad experience opening it.

2.                   Too little padding can cause bumps, breakages or internal displacement of the product.

Ideally, you should use materials such as kraft paper, cardboard shavings, bubbles or air pads, always ensuring a firm but not excessive hold. Each product has its ideal type of filling, so take the time to choose the best one.

3. Closes with precision

A well-closed box is synonymous with security. A couple of strips of duct tape are not enough. The closure must be firm, clean and professional.

1.                   Use good quality packing tape. The economical belt can be peeled off during transport.

2.                   Apply "H" shaped tape: a center strip and two side strips on the flaps.

3.                   If your package is heavy or will be traveling a long distance, reinforce all the joints.

Remember: a package that opens along the way can mean a lost sale and an unhappy customer.

4. ♻️ Recycling is not reusing (and vice versa)

Sustainable packaging is trending, and rightly so! But there is an important difference between recycling materials and reusing packaging.

1.                   Recycling involves using recycled or recyclable materials, helping to reduce the ecological footprint.

2.                   Reusing, while useful, isn't always professional: Shipping products in marked, used, or spoiled boxes can damage your brand image.

If you're going to reuse boxes, make sure they're clean, without previous labels, and in perfect condition. Better yet, opt for recycled packaging with a new and neat look: it conveys ecological commitment without losing the professional touch.

5. Use document bags for invoices and guides

A detail that many forget and that makes the difference: document bags. These transparent adhesive sleeves allow invoices, shipping bills or necessary documentation to be attached to the outside of the package without them being lost or damaged.

1.                   They are water and rub resistant.

2.                   They ensure that the carrier has easy access to the necessary documents.

3.                   They give the package a neat and professional look.

In addition, they allow you to keep the interior clean and free of papers that may bother the customer when opening the package.